Flywheel Digital-Junior Growth Strategist-John

A technical marketing agency, Flywheel Digital provides data-driven SEO and digital advertising services. We specialize in “feedback loops,” i.e. using data from customers’ behaviours online to inform our strategy. To illustrate, we would often launch several test campaigns and then double down on the “winner” based on the highest number of conversions. In the last year, numerous changes in data collection and privacy policies have changed the nature of the data we can access, which in turn reflects our need to change strategies. More often than not, we can no longer determine precisely how many conversions our campaigns drive. This has led to lower ad spending and less business across the industry. This represents a challenge and an opportunity to differentiate ourselves. This project will allow the intern to conduct research on improving digital advertising feedback loops and make a presentation recommending changes to data practices to Flywheel leadership. The Digital Junior Growth Strategist will experiment with applying the recommended changes in data practices in a controlled, friendly “test” client environment. Once the recommended changes are validated, the intern will work with the Flywheel team to roll them out across all Flywheel clients.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

Flywheel Digital

Discipline:

Business

Sector:

Information and cultural industries; Professional, scientific and technical services

University:

Kwantlen Polytechnic University

Program: