Growth Strategy Associate

Green Tire Print Canada is a newly established partnership between TREV Technology, a Turkish company, and EMVC to produce and sell electric medium and heavy-duty vehicles in North and South America. Over the last 20 years, TREV Technology has developed a proprietary, fully-integrated EV system offering superior battery utilisation, safety, adaptability and cost to produce. They are the premier EV company in Turkey, having produced taxis, buses, airport refuelling trucks and tractors. Green Tire Print Canada is focused on commercialising 3 vehicles – a 318HP tractor (the only electric tractor in the world with more than 100HP), airport refuelling trucks and transit buses. Green Tire Print Canada aims to focus on Tractor first. The project involves working directly with the Chief Strategy and Growth Officer to map the North American tractor and transit bus markets, develop a Go-to-market strategy and prioritise future growth opportunities. The primary focus will be on tractors where Green Tire will have first-mover advantage as the only company worldwide with a high horsepower offering.

Faculty Supervisor:

Sandy Staples

Student:

Partner:

Green Tire Print Canada

Discipline:

Business

Sector:

Professional, scientific and technical services; Transportation and warehousing

University:

Queen's University

Program: