HUB Cycling Bike Friendly Building (BFB) Consulting Services –Marketing Research Plan

By having an intern do market research for this project on active transportation cycling in British Columbia, there are several objectives to be met. program to research this quickly evolving market niche, confirm HUB Cycling’s service offering, and develop a targeted marketing plan to draw in more and more diverse clients. This in-depth study will provide new business developmental strategies for the bike friendly building component of the construction industry. Further, this research will be beneficial for the government and private sector with particular focus on providing unique analyses and advice to support building developers and managers to create exceptional experiences for people travelling by bicycle.

Faculty Supervisor:

David Kuch

Student:

Grace Hardman

Partner:

HUB Cycling

Discipline:

Other

Sector:

University:

Capilano University

Program: