Ideation and Go-to-Market Research for Relationship App

WooYourBoo is a startup based in Brampton, On. We launched in June 2020. We are a business that focuses on helping couples strengthen their relationship. Currently, we’ve built and launched an app that allows couples to discover their Love Language. After the app learns this information it suggests date ideas and things couples can do locally based on their Love Language. One of our biggest challenges is personnel. We are looking to scale our company across Canada but are limited because we don’t have the people power to market, source, and write about ideas that couples can do. This is a major issue as this component is quintessential to how our app functions as well as our brand. The student intern will support our organization is the following ways:

– A report detailing the percentage change in engagement with content on our social medial platforms at the end of every month starting with month two.
– A report detailing the average star rating for generated ideas starting in month two.
– Responsible for generating 320 (80 per month over four months) new date ideas.
– A report detailing contact with 500 places of worship and counsellors and the associated response rate.
– A report that details the social media content that best communicates with our audience based on comments, likes, and shares to both Facebook and Instagram.

Faculty Supervisor:

Purnima Tyagi;Jeziel Vidad

Student:

Partner:

WooYourBoo

Discipline:

Business

Sector:

Management of companies and enterprises

University:

Centennial College of Applied Arts and Technology

Program: