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Improved and Expanded Strategic Marketing Plan for Royal Auto Group
Royal Auto Group needs to expand their market and create a new more diverse client base for their products and services. The intern, Randi will develop new marketing strategies and implement plans for media campaigns, ad buys and work with staff to market to clients in the region.
Faculty Supervisor:
Gwen Machnee
Student:
Partner:
Royal Auto Group
Discipline:
Business
Sector:
Retail trade
University:
Parkland College
Program:
Business Strategy Internship
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