INCREASING THE EFFECTIVENESS OF AG-WEST BIO COMMUNICATIONS STRATEGY

As Saskatchewan’s bioscience industry association, Ag-West Bio’s goal is to grow the provincial bioeconomy. The company’s strategy includes the development of programs to educate entrepreneurs; support for early-stage companies; hosting events to create connections; and creating materials that showcase success stories. Ag-West also works to promote bioscience in general. The development of new crops, processes and ingredients are key to the creation of innovative and sustainable products.
This project aims to promote Saskatchewan’s bioscience innovation cluster capabilities in general, and Ag-West Bio’s member companies specifically. Members include many start-up companies who have limited funds for marketing and promotion. Ag-West Bio strives to assist them by sharing their success stories. As well, the project will work to build awareness of the benefits of bioscience, since consumer understanding and acceptance of science and technology is crucial for successful commercialization.
Outreach to these audiences has changed over time and new tools have come available. Different tools are more appealing to some sectors than others and organizations must continually evolve the tactics they use to reach their perspective customers.

Faculty Supervisor:

Stuart Smyth

Student:

Partner:

Ag-West Bio

Discipline:

Business

Sector:

Agriculture

University:

University of Saskatchewan

Program: