Innovative Educational and Marketing Tools for Prospective IP Rights Owners

Bereskin & Parr (“B&P”) would like to hire Bonnie Hassanzadeh, a second year Juris Doctor Candidate at Osgoode Hall Law School and prospective intern, to distill complex intellectual property (“IP”) law concepts via virtual educational and marketing materials for prospective clients. B&P markets their services largely to startups, investors, entrepreneurs, and technology managers who often lack an IP law background and need guidance for protecting their innovations and designs.

The COVID-19 pandemic hindered B&P’s ability to connect with prospective clients through in-person events. Lawyers from B&P typically use these events to educate innovators about the best ways to protect their IP and market B&P’s relevant services. As these events are now inaccessible, B&P is looking for new ways to educate and retain both prospective and existing clients in a virtual world.

With funding from Mitacs, B&P can hire a student intern to research and translate various IP law concepts to visually appealing and comprehensive educational and marketing materials. The student will also research marketing strategies for tailoring these materials to varying clientele and determine the most effective media to convey them. These materials would save prospective clients time and money.

Faculty Supervisor:

Giuseppina D'Agostino

Student:

Partner:

Bereskin & Parr

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

York University

Program: