International commercialization and marketing strategy for groundbreaking, Canadian agbiotech products

Performance Plants Inc. (PPI) is a Canadian, privately owned and internationally recognized agricultural biotechnology developer with a series of powerful, validated ‘game-changing’ technologies that are applied to major staple crops for significant improvement of their productivity. As the realities of climate change become more and more evident, and growing populations demand more food, humanity faces a serious threat to our global food supply. The purpose of this Business Strategy Internship will be to support the marketing and business development activities of PPI so that the scientific breakthroughs developed by our research team can be commercialized and critical bio technologies can be introduced around the world.

Faculty Supervisor:

John-Paul Ferguson

Student:

Partner:

Performance Plants Inc.

Discipline:

Life Sciences

Sector:

Agriculture

University:

McGill University

Program: