JH Sports – Improving health section including training and health programming and implementation of marketing strategies for business growth

JH Sports is Fredericton’s first indoor golf and athlete performance center. It has four full hitting bays with full course simulation, athletic performance center and also offers golf coaching. It offers a full on course simulation software where one can play and practice on over 200 courses worldwide. Presently they are lacking a specialized expertise in the field of training and health programming for which they are looking for an intern, preferably having a background in Kinesiology, who will bring specialized skills and knowledge to enhance the health section of the company, including training and health programming. Also, there is a need for developing new programs and strategies to grow the business and meet the evolving needs of clients for which they are looking for another intern who will be responsible to implement effective marketing strategies for the expansion of the business.

Faculty Supervisor:

Stephen Grant;Akash Das

Student:

Partner:

JH Sports Inc.

Discipline:

Business

Sector:

Arts, entertainment and recreation

University:

University of New Brunswick

Program:

Business Strategy Internship

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