KASTx Ventures – Taylor Van Hell

The Marketing Analyst will be leading a stakeholder relations project at KASTx Ventures. This project comes at an important time for the company as we expand our service offerings for our portfolio companies.

Our portfolio companies are working to deepen community connections and expand the list of investors and venture capital firms they approach. This project will focus on building out key frameworks that can be adapted based on the needs of each portfolio company. It will require the analyst to build effective processes from lead generation to initial contact and continued follow up.

Strategy: The Analyst will be required to use existing information to prioritize leads and build outreach strategies to approach contacts.

Marketing: The Analyst will work with the marketing team to utilize existing marketing materials and build new materials as required to successfully move leads through the pipeline.

Operations: The Analyst will document existing processes while looking for opportunities and delivering key improvements.

Analytics: The Analyst will need to build effective reporting mechanisms to proactively determine process bottlenecks and communicate stakeholder relations activities.

Projects: The Analyst will work on ad hoc marketing projects at our portfolio companies.

Faculty Supervisor:

Oleksiy Osiyevskyy

Student:

Partner:

KASTx Ventures

Discipline:

Business

Sector:

Management of companies and enterprises; Professional, scientific and technical services

University:

University of Calgary