Key Innovations Inc

Brand Manager & Business Development
Key Innovations Inc. specializes in creating branded merchandise that helps organizations make their brand tangible, lasting, and memorable. The company operates in a highly competitive B2B market where businesses seek unique and impactful promotional products to enhance their brand presence. A key challenge lies in expanding business opportunities by identifying new clients, strengthening relationships with existing customers, and ensuring that branded merchandise aligns with clients’ goals and events. The innovation challenge revolves around optimizing business development strategies to increase client engagement, create personalized branding solutions, and explore untapped market segments. This project will introduce a structured approach to lead generation, networking, and client consultation, going beyond routine sales activities by incorporating data-driven decision-making and creative ideation for customized merchandise solutions. The expertise required includes strong communication and relationship-building skills, knowledge of B2B sales strategies, and an understanding of branding and marketing trends. Additionally, proficiency in design tools and an ability to translate client needs into tangible merchandise solutions will be critical for success.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

Key Innovations Inc.

Discipline:

Business

Sector:

Manufacturing; Retail trade

University:

Kwantlen Polytechnic University

Program: