Key Innovations Inc – Brand and Business Development – Jackson Drew

After it started as a home-based custom uniform manufacturing business over a few decades ago, Key Innovations is now creating exclusive merchandise that businesses use to make their brand more tangible, lasting, and memorable. Our mission is to provide not only innovative, but also sustainable branded products that support business development and create a strong market awareness. The Brand & Business Development intern will employ creative technical ideas to improve our order processing system and to create an efficient flow for our orders from quoting to delivery. This project will enable an innovative strategic plan, built on a fresh perspective, to be used in improving our website design. The intern will take the lead and identify what would be the best approach to promote our services and will support the design of a marketing plan focused on a well-formulated market penetration strategy. The project will also involve developing a campaign and using surveys in order to expand our geographical customer base.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

Key Innovations Inc.

Discipline:

Business

Sector:

Manufacturing; Retail trade

University:

Kwantlen Polytechnic University

Program: