Key Innovations Inc.

Key Innovations Inc., a leading name in the branded merchandise industry, faces the critical challenge of optimizing its marketing strategies to effectively engage with its diverse clientele. Specializing in creating bespoke products that enhance brand visibility, Key Innovations Inc. prides itself on delivering unique, high-quality merchandise solutions that align with clients’ strategic goals. However, the primary obstacle lies in enhancing their digital presence through targeted campaigns on platforms such as social media, Google Ads, and SEO, while also strengthening client relationships by aligning merchandise offerings with evolving marketing and branding needs. This project seeks to empower Key Innovations Inc. to transcend routine business operations by refining marketing strategies and client engagement tactics. By leveraging the expertise of interns skilled in brand management, business development, and integrated marketing, the company will develop personalized strategies that deepen client relationships and drive sustained business growth. The project will amplify Key Innovations Inc.’s brand presence through innovative marketing campaigns and strategic product placements, ensuring the company remains at the forefront of the industry.

Faculty Supervisor:

Stephanie Howes

Student:

Partner:

Key Innovations Inc.

Discipline:

Business

Sector:

Manufacturing; Retail trade

University:

Kwantlen Polytechnic University

Program: