L2M – Path Forward Neurotech

Path Forward Neurotech is bringing cutting-edge brain training technology from York University’s research labs to the business world. The company has developed special exercises that combine thinking and movement using augmented reality (AR) technology, which has been shown to significantly improve brain function and quality of life in just 8 weeks. This project will help the company figure out the best way to sell this brain training program to busy executives and corporations who want to boost their decision-making abilities and mental performance. Over 4 months, the team will interview over 100 potential customers, test different pricing options (ranging from $5,000 for individuals to $50,000 for companies), and develop a clear business strategy. Additionally, the team will explore the regulatory requirements needed to eventually offer this technology as a clinical service for patients with aging-related cognitive decline, concussions, and other neurological conditions. The goal is to create a successful business that helps Canadian executives and organizations improve their productivity while turning 37 years of university research into a real-world solution that benefits society, with a pathway to future clinical applications.

Faculty Supervisor:

Lauren Sergio

Student:

Partner:

DMZ Ventures Inc

Discipline:

Life Sciences

Sector:

Professional, scientific and technical services

University:

York University

Program: