Lass Chance Beverage Co.

Lass Chance Beverage Co. is a rapidly growing company known for its high-quality fruit sodas and ciders. The company has diverse revenue streams, including direct sales, online marketing, and distribution, which have all contributed to its expanding customer base. As Lass Chance continues to scale, it faces the challenge of maintaining and enhancing its marketing efforts and sales processes to meet increasing demand and stay ahead of competition in the beverage industry.
The primary innovation challenge involves improving the company’s marketing strategies and sales coordination to support sustainable growth. Specifically, Lass Chance needs to better leverage data analytics to optimize marketing campaigns, refine sales processes, and enhance customer engagement. Currently, the company’s marketing initiatives lack efficient coordination, and its sales tools need to be updated to reflect changing market dynamics.
This project will help Lass Chance address these challenges by focusing on innovative solutions that improve the effectiveness of marketing campaigns, the quality of sales tools, and the analysis of sales performance data. The Marketing Coordinator Intern will contribute by creating compelling marketing tools, developing sales materials, and supporting marketing campaigns, while also refining content creation and social media strategies.
The expertise required to tackle these challenges includes skills in project management, social media marketing, content creation, and data analytics. Additionally, familiarity with CRM systems and sales dashboards will be valuable. By applying fresh perspectives, the interns will bring innovative solutions that go beyond routine business operations, improving Lass Chance’s marketing effectiveness and sales processes, ultimately enhancing the company’s business model and competitive positioning in the market.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

Lass Chance Beverage Co.

Discipline:

Business

Sector:

Manufacturing

University:

Kwantlen Polytechnic University

Program: