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Lighthouse Coffee Strategic Review and Digital Transformation
Lighthouse Coffee Roasters is a company that focuses on supporting the small town farmers in the rural Myanmar, by importing coffee cherries every year from the harvest, and selling it post roasting in the local Canadian market. Currently, they have built a loyal customer base that has a sustainable return ratio, but want to have a long term brand image, growth strategy, and continued online presence that will build a stronger market space for continued trade with the Myanmar farmers, with potential growth.
Faculty Supervisor:
Ian Angell
Student:
Partner:
Lighthouse Coffee Roasters
Discipline:
Business
Sector:
New and Digital Media; Technology; Agriculture and Food
University:
Trinity Western University
Program:
Business Strategy Internship
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