Looking Glass Foundation – Sustainable Fundraising Strategy

Looking Glass Foundation is an organization in BC that supports individuals struggling with eating disorders. They provide innovative programs and services that instill hope, decrease isolation and sustain recovery. As a not-for-profit organization, Looking Glass Foundation relies heavily on fundraising efforts to sustain the programs and serices they offer. One of their most significant fundraiser is an annual gala which they host each Spring. This year, due to COVID-19, they had to cancel this event. This seriously impacted the financial resources they greatly depend on. Given the uncertainties of COVID-19 and the disruptions it has caused, it is evident that in order to continue the work they do, Looking Glass Foundation will have to reassess their fundraising strategy and replace it with one that will continue to sustain them in the future. This project is about creating this critically needed Sustainable Fundraising Strategy for Looking Glass Foundation.

Faculty Supervisor:

Arcan Nalca

Student:

Partner:

Looking Glass Foundation

Discipline:

Business

Sector:

Health and Related Sciences & Technology

University:

Queen's University

Program: