Market Research Analyst: Total Addressable Market for Consumer Goods Made from Captured Carbon Emissions

Oco is a consumer division of Carbon Upcycling Technologies, a Canadian carbon utilization company and winner of the XFactor Award in the Carbon XPRIZE. Oco uses Carbon Upcycling’s technology to offer our partners some of the easiest to integrate material decarbonization solutions on the market. Oco offers low carbon material solutions to consumer products brands and helps them take the first steps toward reaching their ambitious, world-saving climate goals.

Oco has already partnered with 25+ companies and developed 300+ CO2-embedded materials, but Oco must apply market research to further their collaborations and development. The challenge faced by the company is a limited understanding of the plans consumer goods companies have to reach their net-zero targets. This project will help Oco address this challenge by analyzing the current market for consumer products and other companies’ net-zero carbon emission goals. Furthermore, this will help Oco strengthen its knowledge of recent innovations and possible future partnerships to grow as a company to further decarbonization.

Faculty Supervisor:

Martin Halek

Student:

Partner:

Carbon Upcycling Technologies Inc

Discipline:

Business

Sector:

Construction and infrastructure; Manufacturing; Professional, scientific and technical services

University:

University of Calgary

Program: