Market Research and Product Development Specialist

We are launching an innovative new business that will deliver premium, hospital-grade sanitization services to small and medium businesses impacted by COVID-19.

In Vancouver alone, 14,000 businesses have faced mandatory closures as a result of COVID-19. More than 80 percent of restaurants and hotels are closed, and getting these businesses back open and operating safely is critical to the livelihoods of thousands that are employed in these sectors.

As provinces across Canada start to implement re-opening plans, many businesses are facing stricter requirements for sanitization and physical distancing to avoid the spread of the disease and protect staff and customers. Customers are also seeking higher levels of assurance that business premises are clean and safe, and that businesses are adhering to strict sanitization protocols. To get hundreds of thousands of Canadians back to work, we need to give consumers the confidence that the places they visit are free from COVID-19 and other bacterial and viral hazards.

We are an established small business that has been operating in Vancouver for over 20 years. We understand the needs of small businesses and we are licensing a high-tech solution to deliver sanitization services. We will be procuring, testing and modifying hospital grade AI-powered Robots that use UVC light treatment to rid a space of bacteria and viruses (including COVID-19). This project will help us with project positioning, marketing and pricing as well as target market analysis.

Faculty Supervisor:

Robert Helsley

Student:

Partner:

The Hive Mediaworks

Discipline:

Business

Sector:

Information and cultural industries

University:

The University of British Columbia

Program: