Market research intern

The project aims to enhance understanding of customer perspectives on traditional IP legaltech and AI innovations within IP law firms in Canada. Interns will engage in primary market research by contacting and conducting interviews with IP law firms in Canada. Their goal is to gain insight into the firms’ views on product propositions tailored to this sector.Through these interviews, interns will delve into the intricacies of how conventional IP legaltech and AI advancements are perceived and utilized within Canadian IP law firms. By gathering firsthand insights from industry professionals, the project seeks to uncover nuances in the market, identify areas for improvement, and ultimately contribute to the evolution of tailored solutions that better serve the needs of these firms.

Faculty Supervisor:

Aliaa Alnaggar

Student:

Partner:

Sino Legaltech Inc.

Discipline:

Business

Sector:

Information and cultural industries

University:

Toronto Metropolitan University

Program: