Market Research/Strategy – Catalyst Entertainment Technology

As Catalyst Entertainment Technology gears up to open it’s first location in Q2 2023, more research needs to be done on the go to market strategy for expansion. CET needs to create potential customer and content partner lists and start having discovery calls with these groups to help inform our go to market strategy. We need to better understand models concerning how content is monetized and where IP lies in content partnerships. We also need to do research on the differences between licencing and franchising to better understand which expansion strategy best applies to CET. Finally, we need to do research around our competitive landscape and better understand social media and gaming-specific channels we may leverage.

Faculty Supervisor:

Sandy Staples

Student:

Partner:

Catalyst Entertainment Technology

Discipline:

Business

Sector:

Arts, entertainment and recreation

University:

Queen's University

Program: