Marketing Coordinator

COVID significantly delayed the launch of our first product, by about 6 months due to packaging manufacturer shut downs and then shipping delays. We were also restricted from doing conventional in person marketing of our food/supplement product. We’re excited to have an intern help us activate a number of marketing opportunities we will be pursuing as we come to market with our new products this summer. We see this as an opportuntity to recover much of the ground we felt we would have covered if it weren’t for the delays caused by COVID.

Anticipated Project Activities:
– Consumer data analysis, both internal and external
– Monitoring Google analytics, Google Ads to optimize digital strategies for direct to consumer sales strategies
– Assisting the head of marketing in producing marketing content and strategies for digital and wholesale channels
– Social media strategy
– Affiliate and influencer marketing strategy and execution

Faculty Supervisor:

Robert Helsley

Student:

Partner:

Hekate Health Sciences Inc

Discipline:

Business

Sector:

Retail trade

University:

The University of British Columbia

Program: