Marketing Intern

At Florists Supply, the intern will be working on two marketing-related projects. The first project will be to develop a marketing initiative around Florists supplies 85th anniversary. Here, the intern, with help from the partner, the organization will create a streamlined marketing strategy for this project, which the intern is to implement. The intern then will develop content related to the 85th anniversary, which may require research and interviews. Once the content is created, the intern will post it through mediums such as website blogs and social media. The second similar project will have the intern develop content related to its Fairtrade initiative and implementing it through those same channels. The expected benefits of the partner organization, Florist supply, are increased brand awareness and increased brand attachment, which can boost sales and engagement with the brand.

Faculty Supervisor:

Sara Penner

Student:

Partner:

Florists Supply

Discipline:

Business

Sector:

Other

University:

University of Winnipeg

Program: