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Vivigro is a relatively new manufacturer of customized fertilizers entering its 3rd year of operations, and has experienced rapid growth since it began operations. Vivigro wishes to develop public relations and marketing strategies to achieve strategic business and sales goals. This includes developing Vivigro’s corporate brand, documenting Vivigro’s mission and vision, and enhancing Vivigro’s digital and social media presence as well as improving the product’s technical sheets and labels. Vivigro will benefit from this project by increasing its presence and market share, and developing intellectual property, and marketing and branding strategies.
Baljit Singh
Vivigro Sustainable Solutions
Business
Manufacturing
University of Saskatchewan
Business Strategy Internship
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