Marketing/Sales Strategy (On-Premise – British Columbia-Focus)

River Oak Imports (ROI) – Sales/Marketing Strategy (on-premise)
River Oak Imports is focused on creating and distributing exciting liquor brands to key markets across the globe. Based in beautiful Alberta, Canada, we are a family-owned company that takes immense pride in the brands in our portfolio.
Our brands aren’t just bottles, they are experiences. We combine beautiful branding and delicious liquid to create unforgettable tasting experiences.
Our current activities are focused on whisky, gin, and white wine spritz.
The intern will be a key team member of a start-up company, focusing on launching Premium Liquor Brands, including Distribution and Sales. The Sales/Marketing Strategy will be focusing on creating a larger presence of our local brands in Alberta. ROI is Edmonton, Alberta based looking to execute a 3-year plan for Sales/Marketing Strategy to expand our brand’s border to border for Alberta. The intern will have a main focus on the current Brand Mountain Pass Canadian Whisky. Mountain Pass has expanded to British Columbia and is expanding to the United States, and the applicant will be a key member in focusing and growing partnerships within Alberta at locations. ROI has several other brands launching over the next year years, and the plan being executed will

Faculty Supervisor:

Ryan Young;Kennedy Clayton

Student:

Partner:

River Oak Imports Ltd.;The Fort Distillery

Discipline:

Business

Sector:

Wholesale trade

University:

Northern Alberta Institute of Technology

Program: