Marketing Strategies for Innovative Retail-Based Technologies and Solutions

This project will primarily
involve the commercialization and business development strategies of Optemo’s shopping platform.
While Optemo experienced positive results from its trial run with Best Buy Canada, it needs to acquire
the ideal customers in order to generate momentum and awareness of the product and its benefits. It
will be important to identify the appropriate target customers and strategies for their acquisition. In
addition, marketing research will be performed in order to understand and implement proper
marketing objectives. Optemo will benefit by working closely alongside the MBA intern throughout the
four months. Optemo will have a clearer picture of how to move forward with their proven business
concept.

Faculty Supervisor:

Brent Mainprize

Student:

Partner:

Optemo Inc

Discipline:

Business

Sector:

University:

University of Victoria

Program:

Accelerate