Marketing Strategy Development and Implementation

Apption is an established data and software services provider, with a track-record of sucessful product incubation and commercialization. Apption is planning to reinvest in marketing initiatives, hoping to drive growth of our professional services in the data and AI space as well as our related AI-product offering: Datahunter. Datahunter automates data cataloguing and management tasks and is in active government trials. We believe Datahunter and Apption’s consulting and build services have significant growth opportunities in the rapidly growing market.

The internship project aims to establish a strategic foundation for all future marketing investment. The intern will conduct market research, contribute to business and product model strategies, and develop short and medium-term digital marketing plans. The intern will implement some of the strategic plan to establish quick marketing wins, while the planning will cover a 2 year outlook. Their work will directly support Apption’s growth in new and existing markets, ensuring the company’s offerings meet the evolving demands of the data and AI industry.

Faculty Supervisor:

Gregory Richards

Student:

Partner:

Apption Corporation

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

University of Ottawa

Program: