Marketing Strategy for Radon Sniffers

Environmental Instruments Canada Inc. (EIC) develops, manufactures, and sells innovative radiation safety equipment. Our current flagship product is an extremely fast radon detector – an essential tool used by radon mitigation contractors to locate the optimal point to install radon mitigation systems. Radon is a radioactive gas that occurs naturally when uranium breaks down in the soil. It is invisible and odourless, making it a concern when it accumulates to high levels. When radon is inhaled it is absorbed into the lung tissue, damaging the surrounding cells. Exposure to high levels of radon results in an increased risk for developing lung cancer. The advantages of EIC’s radon sniffers streamline the process so that mitigation contractors can efficiently locate the source of the radon and choose an appropriate mitigation method.

The current marketing strategy undertaken by Environmental Instruments Canada (EIC) Inc. involves demonstrating products at trade shows and conferences. However, the onset of the global COVID-19 pandemic was followed by non-essential business closure, resulting in distancing regulations and the cancellation of large events. therefore, EIC needs to shift its marketing practices to align with current market needs.

Faculty Supervisor:

Brooke Klassen

Student:

Partner:

Environmental Instruments Canada Inc

Discipline:

Business

Sector:

Manufacturing; Professional, scientific and technical services

University:

University of Saskatchewan

Program: