Marketing Strategy Intern

WestGrid is looking for ways to diversify its sources of revenue and funding. WestGrid is at a strategic junction and has taken the decision to expand its offerings and services to the industry in addition to focusing on educational institutions. Given the limited resources and capacity that WestGrid has, additional resources are needed to help drive its business strategy and move in the right direction to provide value to our community. An intern can offer a great help in driving activity to help develop our business, marketing and funding strategies.
WestGrid will need intern students to help develop a solid business strategy, perform market research and analyze its target market and segments to pivot its operations and build an innovation platform that includes advanced and high performance computing facility . We also need to develop a marketing strategy, an operation plan and resources and staffing plan to move forward. Given this project will be funded by many funding partners, WestGrid needs to develop a funding plan.

Faculty Supervisor:

David Miller

Student:

Partner:

Westgrid

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

The University of British Columbia

Program: