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Marketing
The pandemic negatively impacts most businesses and this will likely influence consumer behavior in the future. Habitat for Humanity aims to adapt to the new situation and increase their revenue by focusing on some business strategies. These strategy require comprehensive research in terms of the real estate industry, market environment, market share, etc. It is projected by using initiative strategies and targeting specific institutions, HFHMVI as a non-profit organization will be able to fund its projects and shelter more people.
Faculty Supervisor:
Vanessa Stratton
Student:
Partner:
Habitat for Humanity Mid-Vancouver Island
Discipline:
Business
Sector:
Public administration
University:
Vancouver Island University
Program:
Business Strategy Internship
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