MD Progress: Co-development and Go-To-Market Strategy for AI-based Continuing Medical Education Product

MD Progress aims to simplify the process of maintenance of certification for physicians, addressing a significant pain point in the healthcare industry. Physicians are required to demonstrate ongoing learning to remain accredited, a process that is often cumbersome and time-consuming. Our platform automates the logging of educational activities, making it easier for physicians to manage their certification requirements. Additionally, it tailors educational content to individual physicians based on their practice interests and learning goals, providing multiple-choice questions that directly enhance clinical practice. This project focuses on the development of the Minimum Viable Product (MVP), beta testing with end users, and creating a comprehensive go-to-market strategy to ensure the product meets market demands and provides real value.

Faculty Supervisor:

John Kelton

Student:

Partner:

MD Progress

Discipline:

Life Sciences

Sector:

Education

University:

McMaster University

Program: