Mitacs BSI x Sport For Life Society

At Sport for Life, they do not wait for change to happen. They make it happen. They are a nationally recognized not for profit organization that consists of sport and physical literacy experts with the long-term vision necessary to be catalysts for lasting change within the sport and physical activity ecosystem and beyond. By bridging gaps between sectors, creating new collaborations with Canadian institutions, and mobilizing knowledge to communities across the country, they aim to create a future in which absolutely everyone has access to quality sport and physical literacy experiences.The four business plans/marketing plan that I will be competing for the Sport For Life Society would be focused on the following areas of the not for profit organization:
1. Metl – a tool to measure athlete’s perseverance and passion. Angela Duckworth started a worldwide conversation about the importance of GRIT in the success of athletes. Metl provides a way to evaluate and determine one’s level of GRIT.
2. elearning – campus https://sportforlife-sportpourlavie.ca/
3. PLAYBuilder http://getplaybuilder.com/
4. In-person Workshops https://sportforlife-sportpourlavie.ca/
Once completing these 4 business plans for the Sport For Life Society, it will enable the not for profit to determine how they should best invest their funds moving forward.

Faculty Supervisor:

Jay Handelman

Student:

Partner:

Sport For Life Society

Discipline:

Business

Sector:

Arts, entertainment and recreation

University:

Queen's University

Program: