Moby Business Development Plan

Moby, a prominent consulting company specializing in optimizing logistics and supply chain operations, aims to expand its innovative, data-driven solutions into the Canadian market. This business strategy internship project is designed to assist Moby in understanding the intricacies of the Canadian supply chains, identifying unique challenges and opportunities, and developing tailored offerings to meet emerging needs. Moby’s expansion into the Canadian market requires a strategic approach. The project aims to equip Moby with insights and strategies for successful market entry, considering factors like regulatory compliance, market awareness, local competition, and talent acquisition. The project addresses challenges such as understanding Canadian regulations, market dynamics, and competition. It also explores opportunities related to Canada’s untapped and dynamic market, environmental focus, customized solutions, technology integration, cost savings, and strategic partnerships.

This business strategy internship project is a crucial step for Moby in understanding and navigating the complexities of the Canadian market. By addressing challenges and capitalizing on opportunities, Moby aims to contribute to the Canadian supply chain landscape with innovative, data-driven solutions that align with the country’s unique characteristics and business environment.

Faculty Supervisor:

Parminder Singh Kang;Xiaojia Wang

Student:

Partner:

Moby Technology Corp.

Discipline:

Sociology

Sector:

Professional, scientific and technical services

University:

MacEwan University

Program: