New Future Creative Growth Strategy Project

New Future Creative is a creative agency striving to help clients by creating custom-designed Augmented Reality experiences, GIFs, and other animation assets that capitalize on new trends in technology and social media. Their technologies enable brands to better connect with their customers by stimulating organic interactions, especially currently when in-person interactions are so limited. As an intern, I will be focused on sales and business development. One of my activities will be prospecting clients and researching their business strategies to offer services with a tailored approach. I will also nurture and retain relationships with clients that extend beyond the original sale to establish long-term strategic partnerships. Secondly, I will assist with NFC’s marketing strategy, involving executing a marketing campaign to drive website visits and increase brand visibility. Moreover, I will spearhead the management of NFC’s marketing channels, including working with content calendars, developing promotional materials, and updating their website periodically. My last key objective is to launch the Brighter Future Initiative, a community service project dedicated to helping mission-driven companies by providing our custom-designed filters and other digital assets for free. The main goal of this initiative is to help those most impacted by the pandemic who cannot rely on their traditional marketing methods. In summary, this research project will allow NFC to grow their operations, better market their brand, review and streamline their services and processes, increase their client base, and engage in service-oriented activities that will help Canadian brands and artists by offering free digital assets during COVID-19.

Faculty Supervisor:

Arcan Nalca

Student:

Partner:

New Future Creative

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Queen's University

Program: