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New Market Entry Go-to-Market Innovation
Centro Commerce builds first-of-its-kind AI for supply chain. We aim to enter a new market with new technology that we have developed. The new market we intend to enter comprises of ecommerce and omnichannel businesses generating $25M+ in revenue in North America. This initiative requires innovating the marketing strategy and execution to ensure success in this new target market. With the BSI internship, we aim to improve the conversion rate in in this new market as well as increase the total pipeline that is captured by our new technologyl
Faculty Supervisor:
Sandy Staples
Student:
Partner:
Centro Commerce Inc.
Discipline:
Business
Sector:
Information and cultural industries
University:
Queen's University
Program:
Business Strategy Internship
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