Oi Marketing

Oi Marketing is a digital marketing agency that has been helping small and medium-sized businesses thrive for over five years. The company offers a wide range of services, including content creation, SEO, social media management, website development, and data analysis, with a particular focus on providing transparent, results-driven marketing solutions. The challenge Oi Marketing faces is the need to stay ahead in the fast-evolving digital marketing landscape while ensuring that their clients continue to receive cutting-edge strategies and tools. As a growing agency, they aim to improve internal processes, particularly in the areas of content creation, website management, and analytics, while enhancing their ability to support more clients with tailored digital strategies. The innovation challenge lies in refining their internal workflows and expanding their digital marketing capabilities to improve the efficiency of client campaigns, better track performance, and adapt to emerging technologies like Google Analytics 4. This project will help Oi Marketing tackle these challenges by integrating advanced tools and strategies that streamline their services, allowing them to serve clients more effectively and grow their business. The expertise required to solve these challenges includes knowledge in content creation, SEO, website development using page builders, data analytics, and experience with tools such as Google Analytics and social media management platforms. Additionally, skills in process development and familiarity with digital marketing trends are crucial to ensuring the innovation is sustainable and impactful for the organization.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

Oi Marketing Inc

Discipline:

Business

Sector:

Entertainment and Media; Other; Social Innovation

University:

Kwantlen Polytechnic University

Program: