OneCup AI Business Marketing and Strategy Internship

OneCup AI created an artificial intelligence pipeline featuring BETSY, our AI rancher. BETSY is the leader in the accurate visual identification of livestock using only computer vision. This technology is on the leading edge, which makes it unique in an otherwise very traditional industry, how we position our product in the market is imperative to gain market share. We launched an Early Adopter program in April of 2021, with intentions to begin shipping hardware to customers over the summer months. The global chip shortage delayed our launch as we utilize IoT technology to overcome some communication issues between the cameras and the cloud. Our admin team will be focussing on product marketing and encouraging new customers to try our service. Looking into all the options for marketing that we can utilize to reach our sales goals for 2022. We will also be working closely with our clients to fine- tune the user interface through customer feedback and interviews. Working with our development team, we will develop a work plan to update the user interface to reflect user input.

Faculty Supervisor:

Colleen Janssen Hood

Student:

Partner:

Onecup AI

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Vancouver Island University

Program: