Product design and market outreach to help young adults understand, improve and make financial literate choices

Perks Pilot Inc. is a new and innovative solution to help match financial services and tools to those that can most benefit. This Mitacs project will aim to develop educational strategies to help young adults understand financial services. Two interns will be brought on to understand the market, build a target profile and then design and execute educational strategies that will be used alongside our launch and marketing strategies to expand our product offering.

Faculty Supervisor:

Ashley Nguyen

Student:

Partner:

Perks Pilot Inc.

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

College of the North Atlantic

Program:

Business Strategy Internship

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