Product Development Research

Level Ground is currently investing in product development of organic fruits and nuts. They are seeking to engage a MITACS intern who can supplement their product development with research support. Using the concept of value co-creation (VCC), the intern will engage potential consumers in a manner which will provide insight into the nutrition bar market. Using VCC, the intern will explore the attitudes, needs and wants of the market to understand preferences in the composition of a new energy bar. The intern will be given significant opportunities to provide input into present and future product offerings, and will be key to implementation of our VCC strategy.

Faculty Supervisor:

Brock Smith

Student:

Partner:

Level Ground Trading

Discipline:

Business

Sector:

University:

University of Victoria

Program:

Accelerate