Product Innovation Marketing Specialist

Enginuity’s Product Innovation division assists and partners with entrepreneurs and organizations launching new products to bring ideas to market. Atlantic Canada has a strong network of Funders, Crown Corporations, Federal agencies, NGO’s and associations; collectively the ‘Innovation Ecosystem’. Enginuity’s Product Innovation Program seeks to strengthen the connection between startups, academia, and technical expertise to drive innovation by solving technologically challenging problems. Understanding the role, suitability, and ‘playbook’ of the ecosystem for individual start-ups is key to driving innovation in Atlantic Canada. By amplifying interactions between these key actors, Enginuity is fostering innovation by supporting the four stages of the innovation life cycle: ideation, project selection, product development, and commercialization. The project will enable Enginuity to identify and pursue new opportunities for marketing innovation to enhance the partner organization’s visibility throughout and beyond Canada. This will be done by identifying and establishing long-term relationships with ecosystem partners, coaching and mentoring entrepreneurs, creating new opportunities for fostering innovation, and connecting stakeholders to essential resources, all while building upon internal experience to ensure a higher chance of success. Not only will this project seek to expand the company’s scope it will aim to secure Enginuity’s position as Atlantic Canada’s Engine for Innovation, but also to lay the groundwork for expansion to the rest of the continent.

Faculty Supervisor:

Ellen Farrell

Student:

Partner:

Enginuity Inc.

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Saint Mary's University

Program: