Product Manager Intern

As we will be launching an early adoption BETSY product in May 2021, the summer marketing intern will be responsible for taking the pre-exsiting marketing plan and ensuring its full implementation. We will need someone who can manage all social media accounts including posting, developing content and monitoring Google Analytics for the website, YouTube channel and media ad click through rates. We will also be developing the BETSY product to monitor other features in cattle as well as further development in sheep, elk, bison and species at risk. The ability to market BETSY to ranchers, nature parks/wildlife protectors, while understanding many of them lack technology. There is a strong component of market research involved so we can tailor product development to meet our customer needs. Assisting in customer, market and product research in the area of other livestock species will also be a student task.

The student will be working closely with the product development team to ensure BETSY and her other livestock counterparts are developed with the end user in mind. There will also be opportunities to aid in technical development if the intern possesses the necessary skills and interest.

Faculty Supervisor:

Robert Helsley

Student:

Partner:

Onecup AI

Discipline:

Business

Sector:

Agriculture and Food; Artificial Intelligence; Technology

University:

The University of British Columbia

Program: