Progressive Real Estate Digital Marketing Plan

The overview of the plan is to improve Progressive Real Estate’s social media engagement on various platforms, which will not only improve their brand awareness but also promote their current leasable unit offerings. I will work with Progressive in detailing what their unique selling proposition is related to how they stand behind their product, making long-term quality decisions with their vertically integrated business model and how this can be integrated into the social media campaign. By improving their brand awareness we can bring in new and prospective clients while developing and maintaining relationships with our followers by creating high-quality content that is tailored to a target audience. I can help them meet their social media engagement goals while I enhance my creative-thinking skills, project management skills, and develop more knowledge in marketing and the real estate industry.

Faculty Supervisor:

Sara Penner

Student:

Partner:

Progressive Real Estate

Discipline:

Business

Sector:

Real estate and rental and leasing

University:

University of Winnipeg

Program: