Project Manager Intern

I am anticipated to be working in the marketing and product development of the Athlete Character Evaluator which is a question-based test that through the use of behavioural and psychological analytics gives an understanding of the athlete’s mental makeup based on 25 different personality ranges. The test is based upon the premise that athletes that succeed have similar identifiers such as the deep desire to succeed and a willingness to sacrifice. Having something to identify that grit and other success indicators can allow for athletes to better understand themselves, and what they can do to succeed.
I will be working on this project largely independently and identifying potential partners in order to create an accurate analytical test that provides upwards of 25 characteristic identifier points. This process will allow me to develop relationships with a variety of potential partners as well as organize meetings and profit-sharing agreements between the involved parties.
The significance of this project lies in its ability to open an entirely new market to METL and then the integration of it’s current main product into the offering of the product to allow for a high-level comprehensive offering of services. This will provide an area of growth for METL during the pandemic and as consumer behaviour for interacting with each other shifts drastically.

Faculty Supervisor:

Charles Scott

Student:

Partner:

METL

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

University of Northern British Columbia

Program: