Qubit Systems Business Development Intern

Qubit Systems designs and builds instrumentation for research and teaching in the biological sciences. Founded 25 years ago, the company sells equipment to universities, research institutes and commercial entities worldwide. Products are used across the entire spectrum of the biological sciences including bioreactors to cultivate algae and bacteria; respirometers to monitor the metabolic activity of fish; insects and mammals; portable systems for monitoring photosynthesis in plants; analysers for measuring greenhouse gas emissions; and wearable systems for evaluating the cardiovascular fitness of human subjects.

Qubit Systems faces several challenges to its business model as a result of the COVID-19 pandemic, primarily a result of the sudden and increasingly urgent need to improve and modernize its online branding and presence. It must also continue to provide value and expertise to potential and existing customers – a mission that was previously tackled largely in-person through trade shows, meetings and conferences.

In my first Mitacs internship with Qubit Systems, the team and I put in place a long-term strategy that includes new branding elements, and a newsletter and content creation strategy.

Faculty Supervisor:

Jay Handelman

Student:

Partner:

Qubit Systems

Discipline:

Business

Sector:

Manufacturing

University:

Queen's University

Program: