Red River Co-op’s Marketing and Operations Revamp

Some of the challenges that Red River Co-op is facing are their marketing of their local program and the lack of consistent structure in the grocery stores (SOPs). While, Red River Co-op has fresh and high quality of products, they are unable to communicate to their consumer base. Safeway and Sobeys, local competitors, are marketing to the same consumers. The global pandemic has affected the business as well as its employees and I would be able to help Red River Co-op pivot their business model to being more flexible so that they would be able to tackle times of crisis such as this with a fresh mindset and positive attitude. In this way, I would be able to address their marketing needs, improve the standardization of structures, logistics and supply chains as well as give them a competitive advantage in the market.

Faculty Supervisor:

Simon Berge

Student:

Partner:

Red River Co-op

Discipline:

Business

Sector:

Retail trade

University:

University of Winnipeg

Program: