Road to greener cities through business-to-government marketing

OPA Technologies specializes in geospatial management, contributing significantly to sustainable urban mobility. Their platform utilizes advanced mapping and real-time data to help cities efficiently handle these challenges, reducing traffic congestion and carbon emissions. By assisting transportation authorities in identifying disruptions, optimizing detour routes, and providing real-time updates, OPA Technologies plays a crucial role in improving traffic flow and safety, thereby fostering more sustainable and eco-friendly transportation networks within cities.
An obstacle of marketing geospatial solutions for road disruptions and sustainability is the complexity of integrating new technology into existing infrastructure or workflows within city administrations. OPA Technologies faces resistance due to concerns about compatibility and training needs. Given the increasing environmental consciousness among our populace, an enhanced Business-to-Business (B2B) strategy can be adopted by employing diverse copywriting techniques and increase brand awareness, which will be the main goal of this mandate.
This project will allow OPA technologies to have a bigger brand awareness, learn more about their consumers and their interest in sustainability, learn to better manage a team by having an intern joining the team and increase efficiency.

Faculty Supervisor:

Caroline Roux

Student:

Partner:

OPA Technologies

Discipline:

Business

Sector:

Information and cultural industries

University:

Concordia University

Program: