Sales and Marketing Process Innovation and Product Improvement for 3D preclinical in vivo Image Analysis Software

MediLumine Inc. is a Montreal-based biotech company dedicated to the sale of 3D in vivo imaging contrast reagents and corresponding image analysis software. MediLumine is seeking to innovate their marketing strategies by developing an effective customer interaction network to allow for improved customer satisfaction and retention. As business moves towards a more virtual and automated format, MediLumine is seeking to innovate its CRM processes with the goal of streamlining customer interactions and driving sales. Throughout the internship, the student will explore new markets and provide recommendations for product/process improvement through consistent assessment of customer satisfaction within the scientific community, develop and implement a CRM process with marketing automation, and develop new innovative marketing strategies. This unique experience will allow the intern to gain skills in biotech applied sciences as well as working at the intersection of business and biotech.

Faculty Supervisor:

Sebastian Wachsmann-Hogiu

Student:

Partner:

MediLumine Inc.

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

McGill University

Program: