Sales Channels & CRM

The purpose of this project is to build out the sales channel/CRM system for Fortune Label. Fortune Label is a family-run industrial label and packaging company that has operated in the Greater Toronto Area since 1995. The company specializes in pressure sensitive labels for industries such as: food & beverage, catering, chemicals, cosmetics, pharmaceutical, among others. With COVID-19, business has grown, with large orders from hand sanitizer and other cleaning supply labels coming through, making up the majority of the windfall. This brings the family business to a crossroads, as a sale process for the company is also being contemplated, with certain parties making multiple inquiries about potentially acquiring it. The company has had no digital presence since its founding, no systematic sales prospecting strategy, with its business almost exclusively coming from word of mouth.

My role will be to build out the sales channel/CRM for the company with the overall goal of the project to set up the company with the tools and resources to maximize sales and profits while maintaining productivity. In the event of a downturn in the windfall, the company aims to be in a position to maximize its valuation in a Merger and Acquisition deal.

Faculty Supervisor:

Elspeth Murray

Student:

Partner:

Fortune Label

Discipline:

Business

Sector:

Manufacturing

University:

Queen's University

Program: