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The goal of this project is to develop and pilot a sustainability materiality assessment framework for the Calgary Stampede. It is essential to understand stakeholder group’s values and motivations to make the best strategic decisions possible for organizations and the Calgary Stampede is no exception. By piloting the framework, it will be possible to test its effectiveness before utilizing the framework for future stakeholder engagement.
Irene Herremans
The Calgary Stampede
Business
Agriculture; Arts, entertainment and recreation
University of Calgary
Business Strategy Internship
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