Smash and Tess Dreamwear Inc.

Smash + Tess Dreamwear Inc. is a Vancouver-based fashion company renowned for its sustainable, high-quality Rompers, which are made from a bamboo and cotton blend. The company is committed to reducing the traditional fashion cycle by producing clothing on demand and ensuring its products are made under ethical conditions. Smash + Tess has gained a loyal following, including celebrities and influencers, for its unique and stylish offerings. However, as the brand continues to expand, it faces the challenge of optimizing its digital marketing efforts to reach new customers, increase brand awareness, and drive sales in a highly competitive and fast-evolving market. The innovation challenge lies in enhancing their digital marketing strategies across various channels, such as social media, email campaigns, and paid media, to build customer engagement and ensure efficient lead generation. This project will help Smash + Tess leverage innovative marketing strategies to refine their approach to customer acquisition, improve the performance of their digital channels, and test new tactics for market expansion. The project goes beyond day-to-day activities by creating a structured plan for optimizing their digital presence and achieving measurable growth. Expertise in digital marketing tools, analytics, content creation, social media trends, and email marketing is required to develop and execute strategies that align with the brand’s growth objectives and enhance its online visibility.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

Smash and Tess Dreamwear

Discipline:

Business

Sector:

Administrative and support, waste management and remediation services; Retail trade

University:

Kwantlen Polytechnic University

Program: